Heritage Capital Group, Inc. (Heritage), an investment banking and global mergers and acquisitions advisory firm serving middle-market companies, is pleased to announce that Eric G. Woods has joined the firm as a principal. Eric brings more than 30 years of leadership and advisory experience, guiding organizations through growth, transformation, and value creation across a broad range of industries. His diverse background further strengthens Heritage’s ability to deliver tailored solutions to a broad range of middle-market companies.
Eric’s experience spans telecommunications, infrastructure, construction, media, technology, and service-oriented businesses, where he has held senior leadership roles in both private and public companies. In these roles, he led revenue growth initiatives, scaled sales and business development organizations, developed go-to-market strategies, and drove new-market entry and expansion initiatives.
Eric has worked closely with private equity leadership teams, providing financial analysis, growth planning, acquisition integration support, and strategic guidance. He brings a practical operator’s mindset to complex business challenges. He founded and served as President of the Predictive Growth Institute, advising organizations on sales, marketing, and growth strategy, and has served as acting president for multiple investment-backed companies, leading leadership transitions, commercialization initiatives, and operational oversight across North America and Europe.
Eric holds an MBA from Duke University’s Fuqua School of Business and a Bachelor of Science in Mass Communication from Emerson College, where he also played baseball. His work emphasizes clear strategic thinking, accountable leadership, and strong execution, with a focus on building resilient businesses and long-term enterprise value.
“When I first met Eric, it was clear he understood how to identify what truly differentiates a business and explain it in terms buyers care about,” said Bill Sorenson, CEO of Heritage Capital Group. “Connecting that positioning to financial performance is what ultimately drives confidence and value in a transaction, and I am excited Eric brings that capability to our clients.”
“Heritage’s reputation for client-focused advisory work and discipline in execution is what attracted me to the firm,” said Woods. “Its international relationships and buyer access align well with my experience working with private equity and operating teams across global markets, and I’m excited to join a firm where that experience can directly support clients.”
