Heritage Capital Group is pleased to announce that its client, Subaru of Jacksonville has successfully been acquired by Shottenkirk Automotive Group. The acquisition marks Shottenkirk’s entry into the Subaru brand and the Jacksonville market, staking a presence in Florida while preserving the Porter family’s long-standing legacy and team at SOJAX.
SOJAX is a family-owned and operated dealership opened in August 2000 by Phil Porter Sr. Under Phil’s 25 years of leadership, SOJAX has established itself as a respected and high-performing dealership built on a customer-first philosophy. The dealership offers a full range of new and pre-owned Subaru vehicles, as well as comprehensive service, maintenance, and parts support. SOJAX has earned multiple industry and community recognitions for service excellence and operational integrity, including being rated #1 in Safety for five consecutive years by the American Customer Satisfaction Index (ACSI), #1 in Customer Satisfaction for Dealership Service by J.D. Power, and #1 in Customer Loyalty by ACSI.
Shottenkirk, founded more than 60 years ago in Abingdon, Illinois, began as a single dealership and has grown into a leading family-led automotive retailer. Building on the legacy of founder Bob Shottenkirk, the company expanded its operations under the leadership of Greg Shottenkirk, who continues to uphold a customer-first philosophy at the heart of the business. Today, Shottenkirk operates 29 locations across six states, offering a wide range of brands and services while maintaining its focus on quality, integrity, and community engagement.
Heritage previously advised Phil Porter Sr. on the sale of Center Subaru to GMST, LLC in 2021.
“It was a pleasure working with Heritage Capital Group for a second time. They made the process seamless and straightforward,” said Phil Porter Sr. “Mac Holley and his team understand the unique value of our business and guided us every step of the way, ensuring that our employees, customers, and community were all considered throughout the transaction.”
“It has been a privilege to work with Phil Porter Sr. and his family on this transaction,” said Mac Holley, principal at Heritage Capital Group and lead advisor on the deal. “We’re thrilled to see Subaru of Jacksonville join the Shottenkirk family and confident this partnership will benefit customers, employees, and the broader Jacksonville community for years to come.”
Heritage served as the exclusive sell-side advisor to SOJAX. The deal team was led by Mac Holley and included Fernando Acosta-Rua and Robert Cilek. The terms of the transaction were not disclosed.
