Heritage Capital Group is pleased to announce the successful closing of a capital raise for Tough Gear Inc. dba Survival Straps. Survival Straps is a manufacturer of stylish products made from woven military spec parachute cord which gives them a secondary purpose. In an emergency, they can be unraveled to provide 15- 200 feet of paracord, depending on the product type. Products include bracelets, belts, watch straps, lanyards, rifle slings and dog collars that come in over 50,000 color combinations. In addition, many pieces include a dog tag incorporated into the design which can be customized with a photo, medical alert, or officially licensed logos including the Wounded Warrior Project, PGA Tour, Harley Davidson, collegiate teams, and more.
Kurt Wachle, president and founder of Survival Straps commented, “ This infuse of capital will allow us to expand our product line, and streamline and strengthen production capabilities to meet the increasing demand for all of our Survival Straps products. We are proud that all of our products are made in America, specifically, in Florida. Heritage Capital Group was instrumental in guiding us through this process and insuring that our best interests and integrity were always the utmost priority.”
Bill Prescott, a principal with Heritage Capital Group said, “We are pleased to have assisted a local entrepreneur like Kurt to raise capital to continue its rapid growth of Tough Gear, Inc.”
Heritage Capital Group, an investment banking firm headquartered in Jacksonville, provided strategic advisory services to Tough Gear Inc., which included valuation advisory, transaction structuring, and negotiation.